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ANUA Officially Launches Global Collaboration with Netflix's KPop Demon Hunters

Anua's collaboration with Netflix's KPop Demon Hunters offers limited-edition skincare products and collectibles, with a phased rollout across 1,500 Ulta stores and key online platforms.

  • In Seoul, Anua unveiled a year-long collaboration with Netflix's KPop Demon Hunters on Feb. 1, 2026.
  • Anua says the collaboration aims to merge K-pop storytelling with global youth culture and next-generation skincare, emphasizing research-backed natural actives like heartleaf and birch.
  • Launching the collection, Anua offers ANUA CERAMIDE BARRIER COLLAGEN MASK, ANUA VITA BRIGHTENING COLLAGEN MASK, ANUA ULTRA-THIN SPOT COVER PATCH, Derpy Tiger Acrylic Key Ring, and a Sunscreen lineup in February, with the Acne Patch arriving in March.
  • Online availability begins Feb. 1, across Ulta.com, Amazon, Anua's official site, and TikTok Shop, with Ulta Beauty's retail rollout starting Feb. 15 at 1,500 stores, including grab-and-go masks.
  • The campaign will span 2026, with the main campaign April–June on Sun Care supported by PR and influencer partnerships, then fall moisturizer focus and winter Holiday Editions.
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ANUA Officially Launches Global Collaboration with Netflix's KPop Demon Hunters

SEOUL, South Korea, Feb. 1, 2026 /PRNewswire/ -- Anua officially launches its global collaboration with Netflix's most popular film KPop Demon Hunters, marking the beginning of a year-long partnership that brings together Kpop storytelling, next-generation skincare, and global youth culture.…

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PR Newswire broke the news in United States on Sunday, February 1, 2026.
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