Ancient Greece a Pioneer in Marketing and Advertising

Ancient Greece a Pioneer in Marketing and Advertising

Ancient Greek vase depicting Achilles and Ajax playing a game. Credit Sailko, Wikimedia Commons, CC BY-SA 3.0 Advertising and marketing flourished in Ancient Greece and Rome. Although they lacked the sophistication of modern advertising campaigns, there were certainly efforts to draw attention to goods, services, and events. Advertising was most evident in Greek pottery. Many pots are signed by the artists, their names no doubt helping to sell t…