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Hunt Says Backlash Against Sweeney ad 'Nothing Personal'

Hunt said the ad risks deterring girls from sport, citing a 64% dropout rate before age 16 and urging role models that focus on performance.

  • On Sunday, British sprinter Amy Hunt criticized a controversial betting advertisement featuring actress Sydney Sweeney, warning the campaign risks becoming a "barrier" to young girls wanting to participate in sports.
  • Novig's viral betting advertisement features Sweeney, known for the series Euphoria, wearing minimal clothing while covered in sports equipment, drawing significant backlash from the female sporting community.
  • Statistics show 64% of young girls drop out of exercise before age 16, prompting Hunt to argue that role models should prioritize athletic capabilities over physical appearance or attire.
  • Following her performance at the World Athletics Ultimate Championship in Budapest, Hunt declared "This is what women in sport look like" to describe the grueling reality of elite training.
  • Positive reactions celebrating women in sports have already effectively outweighed the moment, Hunt believes, shifting focus away from the advertisement's original intent.
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geenstijl.nl broke the news on Monday, September 14, 2026.
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