America’s Halloween Sweet Tooth: 2025 Candy and Decor Trends From Instacart Data

America’s Halloween sweet tooth: 2025 candy and decor trends from Instacart data

Sheila Fitzgerald // Shutterstock America’s Halloween sweet tooth: 2025 candy and decor trends from Instacart data These days, Halloween doesn’t wait for October — the season seems to sneak up sooner and sooner. From candy corn to cobwebs, consumers dive into the festivities well before pumpkins take over porches and store aisles. From sweet treats to spooky décor, Instacart data shows that October is one of the most festive times of the year, a…

America’s Halloween sweet tooth: 2025 candy and decor trends from Instacart data | News Channel 3-12

Instacart reports Halloween candy purchases spike significantly, with Reese’s topping sales and Utah leading in candy buying trends.

Halloween 2025: Consumers Crave Flavor Mashups, Value - The Food Institute

Halloween spending is rather strategic in 2025, with consumers craving novelty, better-for-you treats, and – above all else – value. Budget-conscious buying is especially reshaping the candy aisle.