US EditionAmazon's AWS strikes AI cloud partnership with NBA
The NBA and AWS will introduce AI-driven stats like Defensive Box Score and Shot Difficulty starting in the 2025-26 season to enhance fan engagement and broadcasts.
- On October 1, 2025, Amazon Web Services announced a multi-year partnership to become the Official Cloud and Cloud AI Partner of the National Basketball Association, launching NBA Inside the Game.
- Amazon's Prime Video rights and season launch support its broader basketball push, while sports cloud partnerships add AI-driven stats and fan experiences this season.
- Built on AWS AI, the platform will process optical tracking data 60 times per second and analyze player body points to deliver Defensive Box Score, Shot Difficulty, and Gravity metrics.
- Teams and broadcasters will receive Play Finder tools and ML models to enhance commentary, scouting, and coaching workflows.
- Over the 2025-26 season, the NBA and AWS will expand global engagement by delivering AI-powered stats and in-language content to two billion fans worldwide.
13 Articles
13 Articles
Amazon says its AI will let NBA fans track brand-new stats
New analysis of basketball players and games is coming to NBA fans live and online this 2025–2026 season thanks to Amazon Web Services’ AI and some seriously detailed movement tracking. The new stats come as part of the rollout of a new basketball intelligence platform called “NBA Inside the Game.” Fans will get more granular player metrics, like tracking individual defenders during an offensive play or quantifying how hard each shot was for a p…
Channel News Asia
Times of IndiaAmazon's AWS strikes AI cloud partnership with NBA
Amazon.com's cloud unit, Amazon Web Services, announced a multi-year partnership with the National Basketball Association to launch new AI-powered features and data insights from games, the organizations said on Wednesday.The deal, which did not have a financial value attached, will introduce "NBA Inside the
The NBA and Amazon Web Services have announced a strategic partnership of several years. Objective: to create an unprecedented platform, NBA Inside the Game, which will combine real-time data, artificial intelligence and interactive experiences to give fans a total immersion in the games. NBA and AWS: a strategic technology alliance With this partnership, the NBA confirms its ambition to use technology to enrich its product. AWS, already a partn…
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