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Price Wars Begin: Walmart, Amazon and Target Launch October Sales

The sale offers discounts across home, tech, fashion and toys, with some categories marked down as much as 50%, Walmart said.

  • On Monday, October 5, Walmart launched its 'Fall Deals' event running through October 11 to compete directly with Amazon's Prime Big Deal Days.
  • Retailers including Target, Macy's, Best Buy, and Old Navy are running concurrent 'anti-Prime Day' promotions to challenge Amazon's market dominance during the same week.
  • Notable markdowns include a Vizio 65-inch 4K UHD smart TV for $228 and Apple AirPods 4 marked down to $79, alongside savings on kitchen appliances and home goods.
  • Unlike Amazon and Target, Walmart requires no paid membership to access these discounts, opening the sale to all shoppers without subscription barriers.
  • Early October sales mark the unofficial start of the holiday shopping season, allowing consumers to spread spending on gifts and home upgrades before Black Friday arrives.
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Amazon, Target and Walmart all have fall sales this week. Here's what discounts they're offering.

Amazon isn't the only retailer holding an October sale though, as other major stores try to jump in on the early holiday shopping trend.

·Cleveland, United States
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nj broke the news in New Jersey, United States on Sunday, October 4, 2026.
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