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More Than Meets The Eye: Amazon May Move Up Prime Day

Summary by RetailWit
Reuters is reporting that Amazon plans to move up its annual Prime Day promotional event to June, from its previous, decade-long positioning in July. The story notes that this would move the event into Q2, not Q3, and is likely to continue being four days long, up from the original two. Last year, Reuters writes, Amazon’s Prime Day event “drove $24.1 billion in online spending across U.S. retailers, up 30%” from a year earlier.  “However, Amazon…
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retail-insight-network.com broke the news in on Monday, March 16, 2026.
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