US EditionAmazon Opens Its Ad Stack to AI Agents With MCP Rollout
Amazon's Model Context Protocol server enables advertisers to connect AI agents with Amazon Ads using a single integration, simplifying workflows and reducing errors, Amazon Ads VP said.
6 Articles
6 Articles
Ad Tech Briefing: Amazon launches MCP server for agent-driven advertising
Amazon is laying the plumbing for agentic advertising with the launch of its MCP server in open beta, opening up its ad stack to AI agents. The development was the subject of its flagship announcement at this year’s IAB leadership meeting, which provides a standards-based translation layer that converts natural-language prompts into structured API calls.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subsc…
The automation of advertising campaigns is taking its course. While Meta provides for 2026 fully automated ad creations and distributions, and Google is also incorporating more and more automation features for the ads – for example with the Pomelli tool – Amazon is relying on a new Model Context Protocol Server, which combines active AI systems with existing software. Thus, AI Agents can now even better take over processes in campaign design and…
Amazon opens its advertising APIs to AI agents through industry protocol
Amazon Ads today launched its MCP Server in open beta, connecting AI platforms like Claude and ChatGPT to advertising workflows through natural language. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.
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