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FTC takes Amazon to court, alleging deceptive Prime practices

The FTC alleges Amazon used deceptive tactics to enroll millions in Prime without clear consent, with a complex cancellation process, potentially violating consumer protection laws.

  • The Federal Trade Commission alleges Amazon used manipulative 'dark patterns' to trick consumers into enrolling in automatically renewing Prime subscriptions.
  • The FTC complaint states Amazon deliberately made canceling Prime subscriptions much harder than enrolling, with a 'labyrinthine' cancellation process intended to deter customers from following through.
  • The FTC is seeking penalties, monetary relief, and injunctions requiring Amazon to change its allegedly deceptive subscription practices.
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The FTC accused Amazon of cheating millions of customers to subscribe to Prime and make it difficult to cancel. The trial could last up to 4 weeks

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The Verge broke the news in United States on Sunday, September 21, 2025.
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