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Report: Amazon Agrees to Extend Kirk Herbstreit’s Contract but Can Replace Him

The multiseason extension is worth more than $10 million annually and lets Amazon move on if it lands a preferred replacement.

  • Kirk Herbstreit signed a multi-year extension with Amazon Prime Video to remain the analyst for "Thursday Night Football," The Athletic reported on Sept. 30.
  • The agreement provides Amazon "flexibility" to exit the deal "if one of its top targets, like Los Angeles Rams coach Sean McVay, becomes available," according to Andrew Marchand of The Athletic.
  • Despite juggling "Thursday Night Football," "College GameDay," and the ABC booth, the 57-year-old broadcaster stated he has "no interest in giving up any of it."
  • Amazon previously offered Los Angeles Rams coach Sean McVay a deal worth $100 million over five years in 2022, though McVay chose to remain with the team.
  • Herbstreit becomes the first high-profile NFL analyst in a walk year to secure his future, as contracts for ESPN's Troy Aikman and Fox's Greg Olsen also expire after this season.
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Essentially Sports broke the news in Lewes, United States on Wednesday, September 30, 2026.
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