Amazon blocks Meta’s Muse AI assistant in new standoff over agentic shopping
Amazon says Meta’s personal AI agent lacked authorization and could expose customer credentials, as Muse surged past 2.5 million U.S. downloads.
- On Sunday, Amazon began blocking Meta's Muse AI agent from shopping on its platform, displaying pop-ups warning users that "continued access by an unauthorized AI agent" violates Amazon's Conditions of Use.
- Amazon stated it never authorized Muse to access its site, calling it an "undisclosed third party" operating without consent; the retailer requested Meta remove Amazon from Muse's experience, citing security and transparency concerns.
- Meta maintains that Muse utilizes secure credential storage and "has no visibility into people's passwords or payment methods," claiming the assistant is "built from the ground up for privacy and security."
- Previous legal actions against Perplexity AI reflect Amazon's consistent strategy to block unauthorized shopping agents; the retailer alleges Muse fails to identify itself while browsing, potentially capturing customer credentials and account data.
- The standoff strains deep business ties; Meta and Amazon maintain multibillion-dollar cloud agreements despite competing AI ambitions, and Meta has not publicly responded to the block, leaving Muse's future availability uncertain.
228 Articles
228 Articles
Amazon blocked Meta's Muse. Then Shopify wired it into every store.
Amazon kicked Meta's Muse off its store because the agent never said what it was and seemed to be holding onto people's passwords. A day later, Shopify let Muse into every one of its stores. Why the two companies treated the same agent so differently says a lot about where AI shopping is headed.
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Meta's new personal AI assistant, Muse, has rocketed to No. 1 on Apple's US App Store, sending Meta's stock up 11% this week, according to the Wall Street Journal. But the app is already facing backlash, after Amazon blocked it from shopping on its site over unauthorized access, while analysts warn of mounting privacy and security concerns tied to the assistant's broad data access. The post Muse surges to no. 1 as scrutiny intensifies appeared f…
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