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TikTok star Brooke Eby dies at 37. What she shared about life, her ALS diagnosis

She documented her decline on TikTok and Instagram, reaching nearly 600,000 followers and reshaping how people see ALS.

  • On Thursday, October 1, 2026, Brooke Eby, an ALS advocate and social media creator, died at 37 from complications of amyotrophic lateral sclerosis. The ALS Network stated Eby "changed how countless people understood ALS."
  • Diagnosed in 2022 at age 33, Eby transformed her prognosis into a platform for advocacy, founding ALStogether to connect patients rather than retreating from public life.
  • Posting under the name LimpBroozkit, Eby used humor to educate followers about terminal illness while amassing nearly 600,000 followers across TikTok and Instagram. Salesforce, her employer since 2016, supported her career through physical decline.
  • Salesforce CEO Marc Benioff called Eby an "amazing warrior" in a tribute on X, while months before her death, she received the Dean and Kathleen Rasmussen Advocate of the Year Award from the ALS Network.
  • Her digital content remains a guide for patients, as Eby previously urged scientists to "operate at the speed of ALS," shifting online conversations about chronic illness from entertainment toward understanding and community support.
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The woman turned her social networks into a space of information, humor and accompaniment for people affected by this suffering.

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VINnews broke the news on Friday, October 2, 2026.
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