US EditionAlibaba to spend $431 million for Lunar New Year AI push as chatbot war heats up
Alibaba aims to boost its Qwen AI app with 3 billion yuan in incentives during the Spring Festival, competing with Tencent and Baidu in China’s key marketing season.
- On Monday , Alibaba Group Holding said it will commit three billion yuan to attract users to Qwen during the Chinese New Year, launching a Spring Festival campaign on February 6 across Taobao, Shangou, Fliggy, Damai, Amap and Freshippo.
- Rival cash incentives of 10 billion yuan and 5 billion yuan by Tencent and Baidu have driven the Spring Festival AI promotion scramble, recent plans include 1 billion yuan and 500 million yuan.
- Incentives include lottery-style free orders and cash-filled red envelopes, while Qwen acts as a personal agent across Alibaba services and reached 100 million monthly active users within two months.
- Alibaba's hardware push aims to support generative AI workloads as T-Head released technical details for the Zhenwu 810E, matching Nvidia's China-focused H20 processor in performance.
- Amid the run-up to the Spring Festival Gala, rivals are stepping up as ByteDance secured an `exclusive AI cloud partnership` with China Central Television's Gala on February 16 and Alibaba stock has gained 72%.
15 Articles
15 Articles
Alibaba Launches $432 Million AI 'Red Packet' Blitz To Crush Tech Rivals - Alibaba Gr Hldgs (NYSE:BABA)
Alibaba Group Holding Limited (NYSE:BABA) is ramping up its push into consumer-facing artificial intelligence, committing billions of yuan to a Lunar New Year promotion. Alibaba said it will spend 3 billion yuan ($432 million) to promote its Qwen AI app during the Spring Festival, joining rivals Tencent Holding Ltd (OTC:TCEHY) and Baidu Inc (NASDAQ:BIDU) in rolling out red-packet giveaways to drive mass-market adoption. The Hangzhou-based compan…
Alibaba to spend $431 million for Lunar New Year AI push as chatbot war heats up
Alibaba said on Monday it will spend 3 billion yuan ($431 million) to attract users to its Qwen AI app during the Lunar New Year holiday, heating up a race between China's largest tech firms.
Alibaba commits RMB 3BN to Lunar New Year AI subsidy war
Alibaba has committed RMB 3 billion ($432 million) to promote its AI chatbot Qwen, report Caixin. This move escalates a Lunar New Year subsidy war with rivals Tencent and Baidu as China’s tech giants compete for consumer mindshare. Under the “Spring Festival Treat Plan,” Alibaba aims to attract new users and encourage habitual use of AI-driven […]
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