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Alexa+ Is 'Just More Delightful,' Says Amazon's VP of Alexa and Echo as the Service Rolls Out to Thousands of New Customers

Alexa+ uses generative AI to handle multi-step tasks and adapt to user preferences, competing with ChatGPT and Google Gemini, free on millions of devices, Amazon said.

Summary by Tech Radar
As Alexa+ gains ground in the UK, we had the opportunity to catch up with Daniel Rausch, Amazon's VP Alexa and Echo to find out more about the Generative AI rollout so far.

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The Scotsman broke the news in Scotland, United Kingdom on Thursday, March 19, 2026.
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