Aldi Boss Says some Loyalty Discounts ‘Dupe’ Customers

Aldi boss says some loyalty discounts ‘dupe’ customers

Aldi boss says some loyalty discounts 'dupe' customers

Aldi is the only major supermarket chain that doesn't operate a loyalty scheme, which are hugely popular and used by millions of shoppers.

Aldi’s UK Boss Criticises Rival’s Loyalty Pricing

Aldi UK Chief Executive Giles Hurley has criticised some supermarket loyalty pricing practices, arguing that discounts based on artificially high starting prices risk misleading shoppers. His comments yesterday came after Aldi reported a 5% increase in sales to £19bn in (more…) The post Aldi’s UK Boss Criticises Rival’s Loyalty Pricing appeared first on KamCity.

Aldi boss accuses rivals of ‘duping’ shoppers with loyalty prices

Aldi UK boss Giles Hurley has accused rival supermarkets of “duping” shoppers with loyalty discounts that he claims can begin from “unrealistically high prices”. Aldi, which remains the only major UK supermarket without a loyalty scheme, said promotional pricing should deliver genuine savings, rather than create the impression of a bigger discount. Hurley said: “Promotions can supplement everyday low prices when they’re meaningful, when they’re …