Alaska Airlines' Unique New Loyalty Option Launches This Week

Alaska Airlines' unique new loyalty option launches this week

Get ready to make your pick.Later this week, Alaska Airlines will go live with one of the most unique new features of its Atmos Rewards program: the chance to choose how you'll earn points.Typically, airlines just tell customers how they'll award them miles.But beginning Thursday, Alaska and Hawaiian Airlines frequent flyers will be able to pick how they accrue both points and elite status.Here's how the choices stack up:Earn by flying the farth…

Alaska, Hawaiian airlines unveil new ways to earn points, debit card in Atmos Rewards expansion

Alaska Airlines and Hawaiian Airlines are giving travelers more control over how they accumulate points and status.

Alaska Expands Atmos Rewards With Choose-Your-Earning Options

Atmos Rewards is expanding with three ways to earn, new Communities, a debit card and broader banking partnerships as Alaska and Hawaiian turn their combined loyalty program into a wider travel platform.