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Apprentice Star Labels Company "Bunch of Idiots" After Being Denied Credit Increase

The Apprentice star said he spent an hour on the phone with the company and was refused after speaking to staff who knew his financial status.

Summary by The Argus
The Apprentice star, 79, who has a reported net worth of £1.138 billion, called American Express "a bunch of idiots" in a tirade on X.

5 Articles

The Jewish ChronicleThe Jewish Chronicle
Lean Right

‘Bunch of Idiots!’ Lord Sugar blasts American Express after he is denied credit limit increase

Billionaire businessman and star of The Apprentice says he was snubbed even though a staff member knew who he was

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The ArgusThe Argus
Center

Apprentice star labels company "bunch of idiots" after being denied credit increase

The Apprentice star, 79, who has a reported net worth of £1.138 billion, called American Express "a bunch of idiots" in a tirade on X.

·Brighton, United Kingdom
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The IndependentThe Independent
Reposted by
The Independent (US)The Independent (US)
Lean Left

Billionaire Lord Sugar calls bank ‘idiots’ as credit limit rise denied

The Apprentice star angrily responded to followers about why he needs a credit card

·London, United Kingdom
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Evening StandardEvening Standard
Center

Alan Sugar blasts American Express after he is denied credit limit increase

The billionaire said he spoke to someone who was aware of his ‘financial status’, but it made no difference.

·London, United Kingdom
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Bias Distribution

  • 40% of the sources lean Left, 40% of the sources are Center
40% Center

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Evening Standard broke the news in London, United Kingdom on Tuesday, August 11, 2026.
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