Airbnb co-founder taps Peter Arnell as first U.S. Chief Brand Architect

Peter Arnell, designer behind Pepsi and Tropicana rebrand failures, named first US chief brand architect for 27,000 government websites

The United States government now has a chief brand architect. Peter Arnell, the designer whose four-decade career includes creating the DKNY brand identity, redesigning the Pepsi logo in a project accompanied by a 27-page strategy document that referenced the Mona Lisa and the Parthenon, and overseeing the Tropicana packaging redesign that caused a 20 per […] This story continues at The Next Web

Airbnb co-founder taps Peter Arnell as first U.S. Chief Brand Architect

Arnell joins Gebbia’s National Design Studio under Trump to unify UX across 27,000 federal sites and streamline how Americans use government services.

Joe Gebbia Adds Peter Arnell To U.S. National Design Studio To Overhaul Government Websites

Joe Gebbia has expanded the team behind the U.S. National Design Studio, the Trump administration-backed initiative focused on improving the federal government’s online services, by appointing veteran designer Peter Arnell as the first U.S. chief brand architect. Arnell Joins Government Design InitiativeGebbia announced Arnell’s appointment during The Wall Street Journal’s Future of Everything conference on Monday. The National Design Studio inc…

Airbnb co-founder taps Peter Arnell as first US chief brand architect

Billionaire Airbnb co-founder Joe Gebbia is growing his team at… American National Design StudioTrump’s initiative focused on improving the government’s online presence. Gebbia announced on Monday that American designer Peter Arnell has joined the team to become the brand’s first chief architect in the United States. Jebbia shared the news of Arnel’s appointment during The The post Airbnb co-founder taps Peter Arnell as first US chief brand arch…