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AI answers cite 'narrow range' of top newsbrands led by BBC and Guardian

Summary by Press Gazette
AI answers from OpenAI, Google and Perplexity draw on a “narrow range” of the biggest publishers when responding to news queries, according to new research from UK thinktank IPPR. Looking at Google Gemini, Google AI Overviews, ChatGPT and Perplexity, the research found that on average 34% of journalistic citations on each tool go to only one newsbrand. On average the most-cited news source on each platform was four times more prominent than the …

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The main chatbots quote a small number of journalistic sources, and in the UK they favour Guardian and BBC over the widely used conservative tabloids. Here are the reasons (and risks) for this system.

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IPPR broke the news in on Friday, January 30, 2026.
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