Beer-Makers Prepare for Battle as Japan Set to Unify Liquor Taxes
10 Articles
10 Articles
The market is undergoing changes as beer prices decrease and low-alcohol beverage prices rise following the Japanese government's policy of unifying liquor taxes. Alcohol manufacturers are converting low-priced beer products into premium beers, while the distribution and food service industries are engaging in beer promotions, intensifying market competition. With the entry of low-cost beer products, the Japanese beer market is being restructure…
(Tokyo=Yonhap News) Correspondent Lee Do-yeon = Changes in the beer market are expected as the tax rates for beer products have been unified following the revision of the liquor tax in Japan on the 1st, according to Nihon Keizai...
The Liquor Tax Law was revised on October 1, 2026. This unified the tax rate for beer, low-malt beer, and new-genre (third-category beer) to 54.25 yen per 350ml. While there was much talk that beer would become cheaper after the revision, what are the actual retail prices like? […]
With the October liquor tax reform, which will increase taxes on low-malt beer and third-category beer, fast approaching, supermarkets in Kagoshima Prefecture are intensifying their sales efforts to capture demand. Beer will see a tax reduction, and major manufacturers are rebranding their flagship third-category beer products as regular beer. Supermarkets are hoping that the narrowing price gap will boost beer consumption. From the 1st, 350ml b…
On October 1st, the unification of liquor taxes on beer and low-malt beer (new genre), which has been implemented in stages since 2020, will finally reach its final stage. With the tax reduction, beer companies will likely lower their prices, narrowing the price gap between beer and low-malt beer…
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