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New York AG and Lawmakers Propose Bills to Ban Algorithmic Pricing

The bills target exploitative pricing based on personal data and aim to protect consumers, with exceptions for insurance and financial sectors, advocates say.

  • The 'One Fair Price Act' would ban surveillance pricing, preventing companies from using AI and algorithms to analyze browsing history, demographics, etc. to determine how much customers are willing to pay for products.
  • Attorney General James said: "Two neighbors can buy the same item at the same time but pay two different prices", referring to the practice as surveillance pricing or algorithmic pricing.
  • While some criticize the practice as unfair, Elizabeth Pancotti argued that "proposals like this threaten the very tools like targeted coupons and loyalty rewards that help families afford groceries and other basics.
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Law.com broke the news in on Monday, March 16, 2026.
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