US EditionAfter the Success of Its Advertising, Intermarché Alerts About the Fraudulent Sales of Its Plush "Wolf"
15 Articles
15 Articles
According to the Intermarché group, websites offer for sale wolf plushs to the effigy of the canid that appears in its advertising spot at the end of the year. The warning sign on fraudulent sales.
The distributor must quickly communicate about the release of the plush, expected by many internet users.
The distributor claims that ad hero plushs are sold on sites that "can lead to malicious transactions".
Beware of... false wolves! Intermarché has confirmed its intention to market plushs to the effigy of the "disliked" wolf who has become the emblematic figure of its Christmas advertising campaign, which has seduced the entire planet via social networks.This announcement follows the resounding success of the advertisement in question. Thierry Cotillard, president of the group Les Mousquetaires, formalized the news this Friday during an interventi…
Intermarket's Christmas advertising wolf has become a global phenomenon in a few days. Taking advantage of the excitement, fraudulent sites already offer plushs that do not yet exist. The brand warns against online scam attempts as the holidays approach. - After the global success of its advertising, Intermarket warns against the scams of "false wolves" (Conso and Trends).
The distributor warns against websites offering the wolf's plush of its Christmas advertising, even before its official marketing Intermarket warns on Sunday against sales
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