US EditionAI Ads Perform as Well as Humans - if They Don't Look AI-Made
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AI ads perform as well as humans - if they don't look AI-made
Researchers from Columbia, Harvard, Technical University of Munich, and Carnegie Mellon analyzed 500 million impressions and found AI-generated advertising matched human creative performance. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.
The results of the AI Ads That Work: How AI Creative Stacks Up Against Humans study, conducted by Aboola with researchers from Columbia, Harvard, Technical University of Munich and Carnegie Mellon, show that the ads generated by the AI reach performance levels comparable to those designed by humans. In raw data, their average click rate is 0.76%, compared to 0.65% for human creations, a gap that narrows after application of stricter statistical …
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