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Advertising Campaign Tim Hortons: How He Uses Real Storms to Brand
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GUT Toronto The “Blizzard” campaign was activated during one of the most intense winters in Canada. It was developed by the GUT Toronto agency and deployed in OOH, subway, bus stops and social networks. The use of climate as a medium connects with the global trend of contextual marketing in outdoor advertising In a context where outdoor advertising tends to compete for attention through intense visual stimuli, Tim Hortons chose the opposite path…
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