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Advertisers Chasing Chatbot Intimacy Confront Obstacles: U of Digital’s Tameka Kee – Beet.TV
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Advertisers Chasing Chatbot Intimacy Confront Obstacles: U of Digital’s Tameka Kee – Beet.TV
SAN JUAN, Puerto Rico – Consumers are spilling their deepest secrets and most specific needs to artificial intelligence platforms. To some, that is creating a goldmine of raw commercial intent previously unseen in traditional search engines or social media networks. But tapping into this highly personal data carries significant risks of breaking trust if mismanaged, so the rush to capitalize on generative chat interfaces requires a structured ap…
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