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Despite Record Sales: Adidas Boss Gulden Fights with Price Flutter and Nike Printing
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Herzogenaurach - Despite record sales the Adidas share is stuck, and the biggest competitor of all Nike snatches away the Franken prestige projects. At the general meeting in Fürth, however, CEO Björn Gulden makes hope.
The World Cup of 2026 will have the peculiarity of being the first in history in which 48 the selections that will compete for glory, in addition to competing in three different countries. What will not change, therefore, will be the domain of the big multinationals of the sector, which are Adidas, Nike and Puma, as main protagonists of the teams of the World Teams. To all this, we analyze how the 'pastel' of the biggest sporting event of the ye…
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