Adidas faces boycott for featuring IDF veteran in campaign

Adidas faces boycott calls over campaign linked to Israeli military

⁠Sportswear company accused of using Israeli veteran to promote footwear services for people linked to Israeli military amid Israel’s war on Gaza

Adidas faces boycott for featuring IDF veteran in campaign

Anti-Israel activists accused Adidas of "ignoring amputee children in Gaza," after the company featured veteran Shalev Biton in an advertisement.

WHAT TO KNOW AS ADIDAS FACES BOYCOTT CALLS OVER CAMPAIGN LINKED TO ISRAELI MILITARY

Sun 06 September 2026: Adidas is facing calls for a boycott over a campaign featuring former Israeli soldier Shalev Biton, with critics accusing the sportswear company of supporting Israel’s military and using Biton to promote its Single Shoe Service in a way they say benefits Israeli military personnel. Human rights activists and social media users […]