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Adidas achieves record sales in 2025, plans $1.2 billon share buyback
- On Thursday, Adidas reported sales rose 4.8% to a record 24.8 billion euros in 2025 and plans a share buyback of up to 1 billion euros starting in early February.
- Despite prior warnings, Adidas credited quality growth, with currency-neutral revenues up 13 percent amid tariff headwinds and retail discounting, CEO Gulden said.
- Operating profit showed strong gains, rising 54% to 2.06 billion euros while Q4 revenues reached 6.076 billion euros and Adidas brand currency-neutral revenues increased 11 percent.
- The company said the buyback would be funded by anticipated strong cash flow generation in 2026, Adidas intends to cancel repurchased shares, and Frankfurt-listed shares rose 2.4% after the announcement.
- The CEO noted upcoming sports events, and Gulden said the buyback reflects confidence in future growth and cash flow, with results due on March 4.
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34 Articles
34 Articles
The sporting goods manufacturer Adidas generated more sales than ever before last year. The positive result gives the DAX boost. It can stabilize on the last trading day of the week.
·Hamburg, Germany
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Record year for Adidas: The Group significantly increases sales and profits – and announces a share buyback program of over one billion euros.
·Berlin, Germany
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Whether the remnants of the unfamously ended "Yeezy" era, the tariffs imposed by the Trump administration or the weak dollar, many factors could have prevented Adidas from doing business in 2025. However, the sporting goods giant surprises with excellent figures.
Coverage Details
Total News Sources34
Leaning Left1Leaning Right3Center6Last UpdatedBias Distribution60% Center
Bias Distribution
- 60% of the sources are Center
60% Center
C 60%
R 30%
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