A few years ago, Members 1st Federal Credit Union found itself at an inflection point. Established in 1950 in Mechanicsburg, Pa., the member-owned nonprofit had expanded to include nearly 60 branches and 625,000 account holders. With high member satisfaction and a stellar reputation, the organization’s rapid growth was naturally introducing new complexity in how it managed and used data.
One of its biggest opportunities was determining how to us…
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