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ABC Could Eat $60 Million—Or A Lot More—From Canceling Taylor Frankie Paul’s ‘The Bachelorette’

ABC pulled The Bachelorette after a 2023 video showed star Taylor Frankie Paul in violent behavior, risking tens of millions in fees and lost revenue, sources said.

  • On Thursday, ABC pulled The Bachelorette season 22 days before its scheduled Sunday premiere, with a Disney Entertainment Television spokesperson saying the company is prioritizing support for the family.
  • After video surfaced showing Taylor Frankie Paul throwing chairs at Dakota Mortensen and striking a child, Warner Bros. had flagged Paul's domestic-violence history from The Secret Lives of Mormon Wives but approved casting after ABC emphasized the franchise tie-in.
  • If shelved, ABC faces a loss of $30 million or more, with insiders estimating exposure could reach $50 million including license, marketing, and ad revenue where a 30-second commercial costs about $100,000.
  • ABC immediately scrubbed Paul and The Bachelorette from its site and replaced the slot with an American Idol rerun Sunday, while Warner Bros. takes a wait-and-see approach and advertisers face make-goods and lower rates.
  • Meant as a reboot, the season was planned for winter/spring 2026, but Disney’s new chairman Debra O’Connell and her leadership pulled it after viewing the video; insiders say it could appear later on Hulu or a reshuffled ABC schedule.
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Variety broke the news in Los Angeles, United States on Thursday, March 19, 2026.
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