“A wee bit of Scotland” – Walker’s Shortbread and Andy Murray partner for Christmas campaign

Walker's Shortbread unveils travel retail campaign for Christmas

Walker’s campaign takes off in airports across the UK Walker’s Shortbread has unveiled its new marketing campaign for the travel retail sector for Christmas this year, with Andy Murray taking centre stage. SHORTBREAD brand Walker’s Shortbread has unveiled its latest campaign for the travel retail sector, featuring tennis legend Andy Murray. Activations have landed at pop-up tasting bars across Edinburgh, Glasgow, London Heathrow, Gatwick South a…

“A wee bit of Scotland” – Walker’s Shortbread and Andy Murray partner for Christmas campaign

The festive campaign, which is running across UK airports, reflects the company’s ongoing focus on delivering experience-led retail executions designed to resonate with travellers during the peak Christmas period.

Andy Murray fronts Walker's Shortbread festive travel campaign

Biscuit brand Walker’s Shortbread has unveiled a new festive campaign fronted by tennis star Andy Murray. The marketing drive will be displayed in airports across the UK and tasting bars have appeared in Edinburgh, Glasgow, London Heathrow, Gatwick and Stansted airports. The bars give travellers the chance to try Walker’s all-butter shortbread alongside imagery of Murray in a Christmas jumper. Subscribe to Marketing Beat for free Sign up here to…

Walker’s Shortbread launches Christmas campaign with Andy Murray in UK airports

Festive airport activations roll out across the UK as the Scottish shortbread maker celebrates heritage, gifting and global growth alongside its first-ever brand ambassador The post Walker’s Shortbread launches Christmas campaign with Andy Murray in UK airports appeared first on DFNI.

Andy Murray stars in Walker's Shortbread campaign

Biscuit brand Walker’s Shortbread has unveiled a new festive campaign fronted by tennis star Andy Murray. The marketing drive will be displayed in airports across the UK and tasting bars…