Faced with Inflation, McDonald's Launches Discounted Offers in France
11 Articles
11 Articles
In the midst of rising inflation and consequent budget cuts in France, the fast food giant McDonald's launches three discounted deals in the country this Tuesday, its second most important market after the United States, even if this means reducing its profit margins. "For several weeks, even months, we've been listening to our teams on the ground and our franchisees about the overall pressure on purchasing power," he told AFP Jo Sempels, CEO of…
New menu for 5 euros, BestOf at a reduced price... The fast-food brand hopes to keep its customers despite inflation.
With reference to consumers' forced purchasing power, McDonald's launched three low-priced offers in France, including a 5-euro menu.
It is an admission of weakness of the American giant in the face of the crisis. From Tuesday, McDonalds launches a price offensive in its 1,629 French restaurants to try to retain customers who start
The brand replaces its McSmart menu at 5 euros with the McDeal at the same price, but presented as more generous. It also lowers the price of some versions of the Best-Of menu. An effort of "several tens of millions of euros".
estrepublicain.fr
republicain-lorrain.frMcDonald has launched on Tuesday three discounted offers in France including a new menu that is more copious than the McSmart, also at 5 euros.
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