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Hailey Bieber's Rhode Launches in Sephora's Across Europe

The rollout adds Rhode’s core skin care and hybrid makeup to more than 500 Sephora stores, with exclusive products and limited-edition items.

Summary by EVOKE.ie
Rhode, the beauty brand founded by Hailey Rhode Bieber and part of e.l.f. Beauty is now available at Sephora online and in over 500 stores across Europe. This expansion with Sephora in Europe increases global access to rhode through physical retail, marking a pivotal next stage for the brand. This follows the 2025 rollout with Sephora in the U.S., Canada, and the U.K. Launched in June 2022, Rhode began with a curated lineup of skincare including…

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The popular Rhode Hailey Bieber brand has arrived at Croatian Sephora and is available online and in stores today, along with favorite skincare and make-up hits.

·Zagreb, Croatia
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The cosmetics brand of Justin Bieber's wife, present and in Brasov Rhode (rhode), the cosmetics brand founded by the top model Hailey Rhode Bieber, the wife of well-known singer Justin Bieber, has launched in Romania, through a partnership with the Sephora chain. Rhode products are available today in 21 of the 35 Sephora stores in Romania, [...]

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Business Wire broke the news in Crystal River, United States on Tuesday, September 29, 2026.
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