A Clippy marketing moment with Muse: ‘Meta has given AI a cute face’
6 Articles
6 Articles
OpenAI introduced multicolored Dots, Meta promoted the Muse assistant with the Jolly talisman, and Anthropic has a Claw crab.
At first glance, these avatars are simple and pretty, but what they hide is much more complex.
(San Francisco = Yonhap News) Correspondent Kwon Young-jeon = Artificial intelligence (AI) companies are using cute characters to neutralize public vigilance in an attempt to conceal the risks that AI will bring...
A Clippy marketing moment with Muse: ‘Meta has given AI a cute face’
Nothing says ‘trust me with your inbox, your calendar, and your credit card’ quite like a smiling toy with admin access. At least that seems to be the bet Meta and OpenAI are making amid all the AI doomerism talk, giving their new AI agents faces people might want to hug. Meta introduced Muse on Sept. 8 and later gave it Jolly, a fuzzy, customizable mascot with rosy cheeks. On Sept. 29, OpenAI unveiled Dots, whose optional colorful characters sp…
Jakarta, Technologue.id — Meta is currently in the spotlight among the public and marketing professionals for its decision to introduce the mascot Jolly as the new face of its AI agency, Muse. The adorable creature has drawn mixed reactions, from...
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