900 Screens, 385 Million Visitors : JCDecaux Structure the Retail Physical Media with Carrefour and Carmila - The Media Leader EN
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JCDecaux, Carrefour, Carmila and Unlimitail formalize a strategic alliance to transform physical media retail in France. These four major players in advertising, commerce and data combine their expertise to offer an integrated offer. Deployed on more than 300 commercial sites, 166 galleries and 900 digital screens, this initiative aims to bring consumers' brands together at the key moment of purchase, while increasing their efficiency. Photo cre…
Carrefour, Carmila, Unlimitail and JCDecaux have unveiled the contours of their alliance announced in December. Displayed objective: to make physical retail media a fully-fledged pillar of the omnichannel strategies of brands, combining the power of flows, transactional data Carrefour and programmatic activation — all deployed in 166 French commercial galleries by the end of the year. The starting point is simple. The retail media has crossed th…
JCDecaux, Carrefour, Carmila and Unlimitail reinforce their alliance around physical media retail. In short, they will post the right advertisements on the right screens of shopping centers, at the right time. They launch an offer to accelerate the growth of (more...)This article JCDecaux to maneuver in physical media retail with Carrefour, Carmila and Unlimitail appeared first on La Revue du Digital.
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