75% of Meesho Orders Are Now Driven by AI Recommendations, Says CEO Vidit Aatrey

Meesho Embraces AI-Driven Development

Meesho is quickly integrating AI into its foundational processes. Aatrey, the chief executive, recently announced that artificial intelligence tools now generate over 70% of the company's code. This revelation demonstrates how Indian IT companies are boosting the efficiency, speed, and scalability of their engineering and product development processes by incorporating generative AI.The company's strategy has shifted to be more AI-led, according …

Meesho doubles down on advertising as AI drives user growth: Report

Meesho is doubling down on advertising and sales promotion as a core growth engine, even as it sharpens efficiency across its platform, according to its Q4 FY26 shareholder letter released on May 6. The e-commerce platform increased its investment in advertising and promotional activities significantly over the past year, positioning these spends as long-term bets on user acquisition rather than short-term cost pressures. Advertising and sales p…

75% of Meesho orders are now driven by AI recommendations, says CEO Vidit Aatrey

According to Aatrey, the shift represents a move from traditional intent-based shopping to AI-led discovery, where the platform predicts user preferences before they are explicitly searched for.

75% Orders Linked To AI Use: Meesho CEO Opens Up On Gaining Edge In E-Commerce Race

The data suggests that AI-led efficiencies are not just improving user experience but also strengthening unit economics.

70% Of Code At Meesho Is Now Written By AI, Says CEO Vidit Aatrey

More and more companies are sharing some impressive numbers around how much of their coding they’ve managed to automate. The latest to join... The post 70% Of Code At Meesho Is Now Written By AI, Says CEO Vidit Aatrey appeared first on OfficeChai.