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59% of companies are betting on incentives to drive growth, but most are doing it wrong

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Life and Times // Shutterstock   It’s annual planning season, and as we head into another year, companies are doubling down on incentive compensation as a growth strategy. According to CaptivateIQ’s 2025 State of Incentive Compensation Management Report, 59% of organizations are leaning on their incentive compensation programs to help drive business growth. On paper, it makes perfect sense. Budgets are tight. Revenue targets keep rising. Teams a…

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59% of companies are betting on incentives to drive growth, but most are doing it wrong

CaptivateIQ reports that while 59% of companies rely on incentives for growth, many fail to execute them effectively, hindering performance.

·Helena, United States
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The Billings Gazette broke the news in Billings, United States on Monday, February 2, 2026.
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