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3 seasons in, PWHL set to enjoy international coming-out party during Milan Cortina Games

The Professional Women’s Hockey League showcased 61 players across 10 national rosters at the Milan Cortina Games, buying advertising spots to promote the league.
The league began with six franchises and has expanded to eight, with only 25 of the league's 200-plus players from outside North America, prompting plans for European exhibitions and teams, said PWHL executive Stan Kasten.
Though every game streams regionally and on YouTube, the PWHL has surpassed 1 million fans and 500,000, with marketing supported by Mark Walter.
PWHL leaders say Olympic visibility could validate the league's vision and support adding four more teams next season and pursuing European exhibitions.
Kasten told The AP that Europe is a key part of the PWHL's future, and many European players who played collegiately in North America can now return home to build careers, with Muller expecting growth to attract more international talent.

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3 seasons in, PWHL set to enjoy international coming-out party during

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3 seasons in, PWHL set to enjoy international coming-out party during Milan Cortina Games

Less than three full seasons in, the Professional Women's Hockey League is gearing up for its international coming-out part at the Milan Cortina Games.

2 days ago·United States

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