2X Acquires Knownwell to Build the First GTM Human-Agentic Services Company Unifying B2B Marketing, Sales, and Customer Success

2X Acquires Knownwell in Deal Valuing Combined Company at $400 Million

2X, a Philadelphia-based B2B technology and services firm, announced its acquisition of Manassas-based Knownwell, an AI-powered customer retention and commercial intelligence platform, in a transaction that values the combined company at approximately $400 million. As part of the deal, David DeWolf, founder and CEO of Knownwell, has been appointed CEO of 2X. DeWolf has served on 2X’s board of directors since 2023. Knownwell provides artificial i…

2X Acquires Knownwell in $400 Million AI Services Expansion

MALVERN, PA — B2B services firm 2X has acquired AI software company Knownwell in a deal valuing the combined business at more than $400 million, a move aimed at expanding its capabilities in artificial intelligence-driven sales, marketing and customer success operations. The transaction combines 2X’s subscription-based go-to-market services business with Knownwell’s AI engineering and commercial intelligence platform, positioning the company to …

2X Acquires Knownwell to Build the First GTM Human-Agentic Services Company Unifying B2B Marketing, Sales, and Customer Success

Acquisition fuels 2X’s next phase of growth; Knownwell’s David DeWolf appointed CEO as 2X founder Dom Colasante continues in strategic roles

2X Acquires Knownwell to Build the First GTM Human-Agentic Services Company - Demand Gen Report

Key Takeaways 2X’s acquisition of Knownwell positions the company as a human-agentic GTM services provider by combining AI engineering, commercial intelligence, and global delivery capabilities.  The deal strengthens 2X’s ability to help B2B organizations unify data, automate workflows, and improve revenue performance across marketing, sales, and customer success. 2X, a subscription-based B2B go-to-market services, announced on June 10 the acqu…