1664 Announces Robert Pattinson as New Global Brand Ambassador

1664 Announces Robert Pattinson as New Global Brand Ambassador

The French beer brand unveils a bold new partnership with global icon Robert Pattinson, a creative campaign celebrating a multi-faceted take on the idea of good taste LONDON, Oct. 1, 2025 /CNW/ -- Premium French beer brand 1664 is proud to announce the start of an exciting new chapter, with the appointment of acclaimed actor, producer and global cultural icon Robert Pattinson as its first global brand ambassador. At the heart of this new partner…

Robert Pattinson Is 1664's Newest Brand Ambassador

The acclaimed actor and producer has been unveiled as the French beer brand’s first global brand ambassador.  Photo by JB Lacroix/FilmMagic Beer’s the word – or at least according to Robert Pattinson, who has taken on a new role as global brand ambassador for 1664, premium French beer brand. A first for both the business and the actor, cinema lies at the heart of this partnership, set to launch in 2026 with a bold campaign that will take over sc…