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"Every Time We Get the Excuse for the Intern's Mistake": in Lidl, a Bottle of Wine Sold at 0.01 Cent Euro Is Controversial

Summary by lindependant.fr
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4 Articles

Lean Left

The sale of a rosé wine at 0.01 euro at Lidl in Sérignann in the Herault, set the powders on fire in Hérault. Local winemakers denounce a derisory price that degrades the image of the whole industry.

Lean Left

Stupor of the wine growers of Hérault, when they learned that a Lidl store offered "a flash offer", a bottle of wine with 1 cent euro. The FDSEA immediately contacted the merchant, promising him "a visit" if he left the product in radius at that price.

In the Hérault, the advertisement circulated in a few hours and aroused a sharp stir among the wine growers. In question, a promotion displayed by a Lidl store that offered a bottle of rosé wine IGP Côtes de Gascogne at 0.01 euro, a reduction of 99.6% compared to its usual price of 2,99 euros. The information, first relayed as a curiosity, quickly turned into a reason of anger for a profession that already struggles to defend the value of its wo…

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franceinfo.fr broke the news in on Wednesday, December 10, 2025.
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